This is the story of how Father Time turned back the clock on aging with OrangeTwist…
According to insights from an MRI-Simmons study, “62% of consumers feel they don’t have time for self-care.” So who better to encourage making time for yourself, than Father Time himself?
The “Make Time For You” campaign took a fresh, inclusive approach to connect to a broader audience. The campaign stood out for its use of humor—something rarely seen in aesthetics marketing—and broke the mold on the conventional image of beauty, delivering the message that self-care is accessible to all.
First, Father Time was transformed from an age-old symbol of aging into a youthful advocate for self-care. We then spread the word about OrangeTwist as the premier med spa to go to make time for yourself.
And while people made time, the campaign made serious impact.
Surpassed campaign goals by
36%
5x
Increased conversion rate
2x
Monthly lead volume
1544%
Increase in social mentions
22%
Increase in brand awareness
Decreased CPA by